Final Exam Essay Example | Topics and Well Written Essays - 1250 words - 3

Final Exam - Essay Example Rondell Corporation traversed the path of success and growth in innovative engineering design of electrical items and radio broadcasting equipments. However, it failed to revamp its organizational structure and establish links between departments to restore mutual cooperation and consensus. This paper aims to look at the sources of conflicts at Rondell. With reference to Pondy’s model of organizational conflict, recommendations follow to improve the power relations, interdependencies and overall performance of the company. Prime culprit behind burgeoning conflicts at Rondell Corporation is ineffective organizational structure and power distribution. Though seemingly simple, poorly defined structure starts developing the following loopholes which ultimately leads to reduced agreement between departments and key personnel. Parent & Slack (1997, p. 221) opine that if an organizational is undergoing tumultuous phase due to differentiation and ambiguous roles, setting up of formalized rules, policies and norms of work practices and behavior can help solve the issues. High formality results in shaping up doubts, unclear job roles and even reciprocal interdependence. At Rondell, informal organizational structure rules the day-to-day operations. Departments have made subunits that in turn are running their individual politics and tactics to fulfill their personal interests. Lack of formalization has made departmental goals overshadow organizational objectives. Differentiation refers to dividing the tasks into smaller parts and allocating them to subunits of departments for better fulfillment of goals. Rondell has five major units or functions namely sales, engineering services, research and development (R&D), production and control. Though individual subunit orientation is necessary to contribute effectively to organization’s growth, these five departments at Rondell have deviated too far

History of ECON 4 Essay Example | Topics and Well Written Essays - 500 words

History of ECON 4 - Essay Example Social wealth comes from the production of economic goods in a capitalist economy (Heilbroner, 168). Organization of economic activities leads to division of labor among individuals. The division of labor and the economic organization meets the material needs of the society, which creates social wealth. Max argues that production is done for producing exchange value, but the benefits do not last. Max argues that capitalist economies buy labor with money because production is an important part of the development. Labor power is a special kind of commodity because it involves the special kind of abilities of human beings. Labor is a special kind of commodity because individuals should be willing to sell their labor power. Max argues that individuals and employers should meet in the marketplace as equals. Employers should be able to put his employees in the position of a buyer’s disposal. It indicates that the laborer distances him or her from labor to be able to claim rights it rights. Labor is a special kind of commodity because individuals should not sell the labor he has created (Heilbroner, 169). The individual should sell the labor power because they do not own the means of production. Max argues that some people own the money while some individuals own labor power. It is the reason labor power is a special kind of commodity. Labor power exists in the capacity of a living person. According to Karl Max, interpretation of the increase in the population is in the context of a capitalistic fiscal system. He argues that a capitalist takes a huge role in the economic sense. He feels that offer capitalist labor relative trivial share of labor productivity. Capitalist introduce more machinery in the society to increase the value of surplus of labor efficiency. According to Max introduction of machinery, creates a surplus of individuals due to lack of jobs to create balance in the economy (Heilbroner, 170). The population is a result

Business case studies Study Example | Topics and Well Written Essays - 1000 words

Business studies - Case Study Example Specific performance may therefore be granted in the event that the court can identify the elements and that no vitiating factor exists in a case. Further, in case of existence of a vitiating factor, the party with an advantage over the factors must have not rescinded the contract of must not have such intentions. An agreement between the two parties, consideration, contractual capacity, and legality of the subject matter must be met and the process of creating the contract must be free from duress, undue influence, misrepresentation, and fraud (Goldman and Sigismond 129). In addition to establishing existence of a contract for determination of breach, the required performance must meet rules of specific performance. A party qualifies for a specific performance remedy if other equitable remedies are not sufficient to cover the damage of breach of contract. Examples are in cases of specific property of in contract of service that include execution of talent. Artwork such as paintings is an example of performances that warrant specific performance. A court is also likely to award specific performance if it is able super to supervise performance. Ability to identify the performance and nature of supervision determines this. In the case of Co-operative v Argyll Stores (Holdings) Ltd (1997), for example, the courts acknowledged need for specific performance but declined to award it because the performance would require constant supervision from the courts. Another significant factor in specific performance is that it is awarded at the court’s discretion (Kelly, Hayward, Hammer and Hendy 310). The case of General against Honi identifies existence of a contract that agreement between the two parties, contractual capacity, implied consideration, and legality of the subject matter support. The scope of the contract identifies specific commodity

Target Market for Virgin America Airline Essay Example | Topics and Well Written Essays - 1250 words

Target Market for Virgin America Airline - Essay Example According to Aufreiter et al. of the McKinsey quarterly, Virgin Atlantic constantly tries to reinforce the brand slogan ‘doing things differently’ by offering to sit down bar service, flatbed seats, in-flight massage service ( 2003). This image may be firmly entrenched in the image of potential customers of Virgin America. According to Mutzabaugh of USA today (2007), Virgin America positions itself as an airline that is something between the traditional airline carriers and a discount airline, and although the service is less lavish than the international service it still promotes itself as having the best customer service in the business. What this paints a picture of is an airline that has significantly lower fares than most traditional airlines while still being able to offer excellent service. Furthermore, according to the Virgin America website, the company also offers a first class service on its flights which indicates that the company is prepared to segment the market for both people seeking low-cost flights and people demanding additional service The target market for this paper is defined as males and females who live in close enough proximity to the seven destinations that Virgin America services and are automobile owners. Furthermore, the target market encompasses people who are employed and should have enough disposable income and be 20+ to account for the need to take a holiday. As the company positions itself as a low-cost air carrier the target also includes people who are thrifty but also demand quality. According to the Virgin America website, the airline departs from and flies to only seven American cities (Las Vegas, Los Angeles, New York, San Diego, San Francisco, Seattle and Washington DC.) and the company uses San Francisco as its hub and Los Angeles as a focus city. So one could assume that the target market would encompass both potential customers that either live in  close proximity to the airports that Virgin America services and those who would be interested in visiting one of the other cities that the airline services.

The Regime Theory Essay Example | Topics and Well Written Essays - 2000 words

The Regime Theory - Essay Example One of the major contributions of the economic theory of the international regime and cooperation has been an elucidation of what the absence of a central authority in international affairs implies for the scope and depth of cooperation (Keohane and Martin 1995). Cooperation and conflicts are key concepts employed in economic theory and power in the international regime. Keohane defines cooperation as a process that necessitates that the acts of different persons or entities that are not in prevailing agreement be got into compliance with each other through the negotiation process (Keohane, n.d.). Conflict refers to the confrontation and clash over divergent interests. The difference between conflict and cooperation is the lack of harmony between and among nations, with the chief difference being whether the actors are willing to change their behavior to each other. Economic cooperation in economic regime occurs when the strategies in reality pursued by one administration are also ad opted by another state with the aim of promoting trade. Economic regime operates under several assumptions. One of the assumptions is that economic regime is utilitarian as it takes that all aspects of decision making may be captured by utility pertinent costs and benefits and that actors maximize a utility function. Secondly, economic regime assumes actors in the international system are rational thinkers, who take into account all available information.   The third assumption is that economic regime takes.... For an international regime to be said to exist, the rules and norms must be operative, so as to specify the impact of international regimes. International regimes are almost similar to global organizations and global treaties (Neumayer, nd). Nevertheless, international regimes are theoretical institutions that are not material occurrences, not like global organizations that have material existence with budgets and personnel staff (Mayer and Rittberger 1997). International regimes have rules that act as international treaties and inherent customs, as well. International regime does not change with the changes in decision making and rules. Rather, the change in decision making criteria signifies a change within an international regime. Nonetheless, a change in the international regime itself happens when principles and norms change (Keohane, n.d.). Differences between economic regime and security regime The regime theory has for a long time addressed on how cooperation can be achieved and sustained in a world that is divided into independent national states. Regime theory has addressed the aspect of cooperation with regards to the environment, economics, security and finance. One of the major contributions of the economic theory of the international regime and cooperation has been an elucidation of what the absence of a central authority in international affairs implies for the scope and depth of cooperation (Keohane and Martin 1995). Cooperation and conflicts are key concepts employed in economic theory and power in the international regime. Keohane defines cooperation as a process that necessitates that the acts of different persons or entities that are not in prevailing agreement be got into

Mini Position Paper Essay Example for Free

Mini Position Paper Essay Many schools exist that don’t create student success. In too many school systems today, students are deprived of the education they need to become successful in life. What is society doing to make sure these students find their way? What does it take for them to become successful participants of society? After reading Freire’s, Pedagogy of the Oppressed, I must say there is some truth to students being oppressed for they are being forced to matriculate in an educational environment they aren’t familiar with; can’t survive in; or don’t want to be in. Students who are in the predicament noted above are not able to thrive in a strong academic environment because, as Freire states, they don’t know their reality. If they knew their reality, they would be better prepared to adjust to what they need for academic success. My position is that students that will better succeed in vocational or magnet schools. The vocational option is best suited for students that are not college bound and need to learn hands-on job skills to work right out of high school. For the nontraditional student the magnet option can work well. As a dancer, I attended magnet performing art school and this opportunity allowed me to learn about my craft and move on to earning a scholarship to Temple University in dance and theater. It allowed me the option to get involved in a field that I love and having a love for what you do makes the difference in which you become. There is no denying that people are mentally in different places at different times in their lives. Whether they have been raised in a single parent home, or whether they grew up in an environment that isn’t conducive to learning, it is important that students know what they can handle in an educational setting. For some students, an advanced math class or AP courses may not be reasonable. There are some students that understand where they stand academically and know that they aren’t able to learn under the same conditions as other students. These students need to develop other avenues in which to become successful. Vocational and Magnet schools are a great source for students that aren’t ready for a rigorous academic curriculum. Although students will still get the core courses they need to graduate, they will also have a trade that will at least keep them employed and able to take care of them after graduating. There are students that have a love for cosmetology, auto mechanics or even plumbing. One important fact is that there are colleges that offer two year degrees in these vocational trades. It is crucial that today’s generation know that there are options outside of becoming a doctor or lawyer. While we always need lawyers, doctors, and teachers, the world also needs mechanics to fix cars, a plumber to fix leaks the correct way or even a specialist to make sure a heating or air conditioning system is properly working. It is important that today’s student be comfortable in knowing that being academically challenged is okay, and that choosing a vocational education is an option. Vocational Magnet educations are just as important and should be interjected in all of today’s schools for they too serve a vital function in preparing our students in life. â€Å"The Guardian†, a newspaper printed in the U. K. , ran an article in 2013 regarding vocational educations. It questioned the validity of the concept of vocational educations by asking the public if they value vocational skills. The article allowed people to give their opinions. Although most people were in support of vocational education, there were some that weren’t. One person commented that though he didn’t look down on vocational education, he would not consider the vocational route if he didnt get the grades needed to attend a university. He finished by explaining he would definitely go for A-levels because in his opinion, â€Å"they are far more respected by employers and universities†. In his opinion, having a career rather than a skill is more esteemed. After reading the article, I was stunned at the idea that vocational educations aren’t respected. That a plumber or custodian is not valued is a disrespectful and cocky position to take. Society will always needs someone to make sure offices are clean and bathroom toilets run properly. People underestimate that diverse careers are needed for the world to effectively revolve. Unfortunately vocational skills like plumbing, carpentry, and electricians have been downgraded in social status over the years. One of the biggest issues in education today is low graduation rates, low college entry and a growing rate of unemployment. Vocational education can be the resolution to this problem. What are missing in schools are alternatives like a technical baccalaureate, which offers valuable learning and real skills, and leads to real jobs for young people. Getting children in the right program for their learning needs is what leads to success. Vocational qualifications serve a need for particular kinds of students and are very important skills. Vocational education training provides career and technical education for students interested in jobs that are based upon labor-intensive or real-world jobs. The plus side to vocational education is that students have the opportunity to work in their field while in school; it requires less education than four year degree programs; the vocational fields are vast and varied such as, pharmacy and medical technicians, paralegals, medical assistants, office assistants, cosmetologists, mechanics and construction workers; it assists in higher graduation rates; increased employment; and overall student achievement. The objective in education is to assist students in their quest of having a stable life. A vocational education reinforces the connections between secondary and postsecondary education, and improves accountability for students.

Effect of Morning Shows in Pakistan

Effect of Morning Shows in Pakistan Impact of Morning Shows on Housewife Abstract: The research is aiming to find the impact of Morning Shows on Housewife. The researcher has found association between viewership and influence of Morning shows on Housewife. The Researcher choose this topic as Morning shows are getting popular in our society and considering the importance of Morning shows and females attachment with the characters of different celebrities. The researcher used survey method to measure the influence and impact of Morning shows on housewives. As survey technique is an effective way to find out people’s behavior. There has been noticed a heavy viewership of Morning Shows and a greater influence over housewife’s. Excessive influence of Morning Shows on Housewife of middle is also seen. Influence in culture, language, relationship and religious practices is seen. Housewife’s watch these Morning Shows and are getting influenced by the artist according to their mental understanding. Housewives are the ones who bring up the society and play a role in nation building. There is an excessive viewership of Morning Shows and greater change on Housewife’s in Pakistani Society Introduction: Television shows is a major element of media. Media has been considered to be a change agent of socialization. Media reflects the society and Society has to depend on media for the fulfillment of its various needs. As major collective sources of information and images, the media perform many functions and server numerous personal needs. Media provide a link to the larger society. Mass media and society relation refers to the knowledge we all have from our own long experine4nces with media which enables us to understand what is going on, how a medium might fit into our daily lives, how its content is intended to be â€Å"study† genres and examples of contents and much more. Tim O’ Sulligvan, Brian Dutton and Philip Rayner write say’s â€Å"Media collectively act to provide their audience with windows on the world or with definitions of social reality†. Implicit in this kind of claim is the idea that the media act as a powerful agencies capable of shaping and directing public and private understandings of the world and awareness of its social, economics, moral, cultural, technological and political affairs. (1) Rational Nowadays Morning Shows are playing a vital role in the society, Theses shows are encouraging women to stick before TV sets ignoring the educative role. Morning Show are playing a prominent role in capitalizing and the ignorance of family values and genuine rights and responsibilities of people on individual and collective level as a family. Everywhere in these shows there are family politics, issues, and victimization stories, often daughter in law is targeted either positively or negatively. Youngsters see people in shows that are beautiful, fancy luxuries life style live in magnificent homes, wear best clothes and live every imaginable life styles in full autonomy and frequency without condemnation for any behaviors. They perceive them in different terms according to their mental level and derive different meanings from those shows. Rational for Selecting Housewife’s The researcher is targeting Lahore City Housewife’s because almost are educated, cohort and have greater viewer ship of Morning shows. On the other hand Husbands are supposed to watch TV at home on weekend or holidays in an irregular manner. Statement of the Problem This study is an attempt to find out the impact of Morning shows on Lahori housewife’s and the influence they are getting in their daily lives and mutual relationships. Research Objectives To find out the effect of Morning Shows on Lahori Housewife’s. To analyze the influence of Morning Show on the life style of Lahori Housewife’s. To investigate whether the Morning shows are affecting the relationships of Lahoris Housewife’s. To study that affect of religious practices shown in the Morning Shows over Islamic religious practices To find out whether the Morning Show are affecting or changing the lahories housewife’s cultural practices or not. Morning Shows are portraying useful message to housewife’s or not. Research Question Research question are considered very important in any scientific study, No research can be conducted unless the research question is chosen and accurately and clearly defined- it deserves some serious consideration. â€Å"A research question is a formally stated question intended to provide indication about something, and it is not limited to investigating relationship between variables.† (wimmer, 1994). This research has been conducted under the light of theses research questions: Are Housewife’s following the same fashion such a makeup and jewelry shows in Morning shows? Is Morning shows affecting the language of Housewife’s? Is it justified to have extra-marital relationship in an unhappy married life? Are family affairs in Morning shows affecting the relationship between family members? Are religious practices shown in their Morning shows our religious practices? Significance The significance of selecting this topic is that females have to play a role of a mother and houses wife. They watch these shows and perceiving them according to their mental levels and then also derive different meanings from those shows. Morning shows are densely watched and the reason of studying this topic is that it has a heave viewership as compared with other shows. Females of Lahore stand at the age of having idealistic thinking or fantasy about the futures. Our family setup is completely different from those shows in the Morning shows. Female watched these Morning shows regularly. They have unconsciously started applying those roles in their homes. Females of Lahore by these show and expect that they will also spend that kind of lifestyle. History of Morning shows Breakfast television (Australia, Ireland, New Zealand and United Kingdom) or morning show (Canada, Indonesia and United States), is a type of infotainment television program, broadcast live in the morning (typically scheduled between 6:00 and 10:00 a.m.). Often hosted by a small team of hosts, morning shows typically target the combined demographic of people getting ready for work and school, and stay-at-home adults and parents. The worlds first breakfast / morning show on national television is Today, which set the tone for the television genre and began broadcasting on January 14, 1952, on the U.S. television network NBC. For the next 60 years, the Today show was number one in the morning ratings for the vast majority of its run and since its start many other stations around the world followed NBCs lead and copied their successful format. Moring Shows History in Pakistan Golden times were those when we have only one channel PTV. People waited desperately for their favorite shows that were broadcasted once in a week. At that time one thing that we had was Standard. Standard content was displayed on TV and yes you can enjoy it with your family, with the course of time PTV introduced its morning transmission that was Pakistan’s first morning show. So, today we will discuss the Morning Shows in Pakistan. Morning shows in Pakistan are aggravating their standards day by day. The basic purpose of this show was information with entertainment and grooming of both kids and their mothers. These shows were intellectual ones and hosted by Mentally Groomed anchors those people knew the ethics and etiquette. Most crucial thing is that they knew that they are broadcasting their selves on a national television. Literature Review Literature Review is considered as one of the most important step in any research process as it helps to extract the main points, issues, findings and research methods of previous studies. Literature review serves as a springboard for any research. It is a systematic research and analysis of published information that accredited scholars and research have written on a topic. It is organized according to the research objective, thesis or the problem/issue that a researcher wishes to address. The purposed of literature review is to know what type of research has been done in the area and what has been found in previous studies. According to Wimmer and Dominick (1994), it not only allows to learn from (and eventually add to) pervious research but also saves time, effort and money. The review of relevant literature in a study accomplishes several purposes: It helps the researchers to have a better understanding of his/her own study by identifying what knowledge and ideas have been established on the topic. It grants you the knowledge in your area of focus and reduces the chances of the duplication of ideas. It helps to indicate the direction of your research scope to maximize the reward of your research efforts. It helps to indicate the direction of your research scope to maximize the reward of your research efforts. It shares with the readers, the result of other studies that are closely related to the study being reported and provides a framework for comparing the results of a study with other findings. It also provides an opportunity to the researcher to rephrase the problem into analytical and operational term clearly, sharply and free from ambiguities. The researcher has reviewed the studies related to Television for this chapter. In order to capture the audience our morning shows have evolved into something more like a drama or a game show. Popular TV drama actress come, are hosting a morning show! The hosts are jumping around and the stage is full of celebrities and at times we do not hear what any of them is saying except that Research have found someone sitting and talking. One show had a girl in a box with lots of snakes being injected in the box and the girl dared to sing and she kept of singing not my idea of a good morning! Researcher read article online Mustansar Hussain Tarar and Qurat ul ain Haider days on PTV when words had meanings and wisdom, when conversation used to take place between people with etiquettes, when we used to learn from the anchors and when morning show reflected our culture and values and we used to respect them! The morning shows era which followed the PTV days with Marina Khan, Nadia Khan and Farah Hussain was still better. They talked about health, children issues, mental health, cooking, exercise and a lot more but still informative. Now it seems like these shows are from some other country, hosts ( girls) do not wear dopattas (they NEVER do) and men look like they also come out of a beauty parlour. Even when they are talking about various social issues we do not seem to relate with them. Researcher does not mean to say that we should have stayed in 80†²s and 90†²s but we could have matured and nourished our morning show into something more engaging without making it so commercial like a fake product with hosts wrapped in expensive clothes, loaded with makeup in this heat, wedding parties and mango parties when a middle class family cannot afford any of the above. Watching morning shows for a week was a disappointment. Saleem, Noshina in 1994 conducted a research on â€Å"cultural Imperialism. A case study of the impact of Dish Antennas on Pakistani society† used survey method concluded that majority watch Dish antenna viewers, because of cultural and linguistic harmony with Indian. Almost all the respondents are of the view that Hindi and English words have started penetrating in their spoken languages. Majority of the women are of the opinion that the dresses, hairstyles, jewelry and the styles of Indian and western models and actresses are attracting their attention. Therefore, new trends and fashion are making way in our society. Butt, Naveeda in 19997 conduct a study on the â€Å"Impact of PTV pop music programs and drams on the student of Punjab University† applied survey method and shows that Pop Music in popular among student of Punjab University due to fashion, dances, songs and pop singers. Male and female are influenced from romantic seenes which are being shown. Yousaf, Ayesha in 1998 carried out a research on â€Å"A Comparative Study of the difference between reading and T.V viewing of Punjab University Students†. She used questionnaire in her research and found that consciously or unconsciously people do absurd language from both type of media. T.V does involve a person’s own choice to a large degree and they read books of their own choice. As far as in depth analysis is concerned, results show that both media can prove to be useful depending upon the viewer and nature of issue. As far as the criticism that books hinder a person’s socializing ability is concerned, results do not support it. It cannot be categorically said that books always make a person reserved. Other factors also need to be considered. The use of this medium is not the one and the only factor involved. Lala Rukh, Nas in 1999 carried out a research on â€Å"Analytical study of PTV drama serial carrying social issue (1995-1998)†. She used content analysis in her research and found that this is not the contribution of PTV but drama writers have played an important role to reflect the social issues of Pakistani society through their creation drama script. Aftab Butt, Saher in 2000 conducted a research on â€Å"An analytical study of the role of PTV dramas in educating the masses about women problems (July 2001-June 2002). She did qualitative analysis of dramas of Pakistan Television, in which she has critically analyzed dramas of Khawateen Time and Prime Time from July 2001 to June 2002 and shows that TV dramas are highlighting the women problems but they are not educating the people nor creating awareness among them the way a drama should do. Viewers more readily see Prime Time transmission of PTV as the time is suitable to all the people. However, it has been observed by the researcher that the topics of PTV dramas lacks diversity and the same subjects appear in every drama. The cable network channels have also diverted the people’s attention away from Pakistan Television PTV. Viewer’s habits and perceptions have changed over the period of time due to their exposure to other channels. Arif, Muhammad 2002 carried out a research on â€Å"Analysis of behavior of college students towards Mass Media† used a survey method and indicator that the students like to watch TV drams, movies and comedy programs. They also like to watch Indian programs as well as Pakistani programs. Shahid, Muhammad, in 2001 conducted a research on â€Å"The role of private productions in changing the contents of T.V dramas† concluded that the role of private productions in drams has played positive and negative aspects and changes. As far as positive role is concerned it is less. There is no doubt that private productions have played a vital role but only those people are successful who has money. It is not compulsory that people who have talent and positive thinking are successful. Private productions have less positive role than negative role. Bukari, Bushra in 2002 conducted a research on â€Å"The Effect of Television programs on youth† shows that youth of the Punjab University has modern views about different issues such as co-education, women liberation and parental authority etc. It is difficult to say whether these modern views are due to television programs or due to some other factor. Tamkeen, Zahra in 2004 conducted a research on â€Å"Nuclearization of family system and role of TV dramas used survey method and concluded that a majority of the people watch television on daily bases in their leisure time. They have an extent to the exposure of Television. The results conclude that majority of the audience watch PTV, Geo and Star plus as their favorite channels and people are more interested watching television drama on these channels. Dramas have greater exposure in this society and majority of the viewers have large media habits of exploring television dramas. N. Ahmed Kiran and T. Haroon Uzma wrote an article on â€Å"Proliferation of TV channels in Pakistan† concluded that the proliferation of private television channels has had a positive impact in three important dimensions. It has led to the creation of a niche for alternative dramas and has broken the rigidity of religious shows; it has played a major role in opening up of the political debate in Pakistan’s electronic media; and it has benefited both the electronic media and advertising industry through revenue generation. There are disparate views on the future impact of television proliferation in the country. At the moment, PTV authorities are not too concerned about competition from the cable television. This optimism is not misplaced. While cable is available in limited regions, PTV is terrestrial with its own transmitters covering a wide area. PTV still has its stronghold and covers a wide-ranging area. For instant, PTV-1, which is also claimed to be the family ch annel, covers 38% of the area catering to 86% of the population. PTV world, that transmits news and current affairs programs, cover 29% of the areas and catering to 75% of the population. Its news channel service covers some 8% of the areas with 40% of the population. From June 2003, PTV has introduced another channel, PTV National that transmits regional programs. Prime TV telecasts PTV drams and documentaries for the peoples, especially Pakistanis living in Europe. Channel-3 aims to provide ‘homely atmosphere to all family viewers’. PTV World beams its programs to viewers in South Asia and the Middle East. Theoretical Framework It is crucial for every social research to be supported by some theory. Theoretical framework can be roughly defined as a select setup within which any research operates. A primary aim of science is to discover explanations for observed phenomena. To explain communication, the researcher must move from description to a theoretical analysis, seeking to develop theories that offer satisfactory answers to the question why?† Thus, a research’s aim in the discovery phase is to generate theoretical explanations for observed patterns of human communication (Smit 1998). The research will relate the Use and Gratification, Cultivation Theory and Self Perception Theory with her study. Research Methodology Population Sample and Sampling Techniques Research Design Survey Method Research Instrument Closed-Ended Question Pre-Testing Data Collection Quantification of data Data Preparations Data Processing Delimitations References: Tim O’ Sulligvan, Brian Dutton and Philip Rayner: : Study the Media, London, Amold. 1998, p.19 Roger D. Wimmer, Josheph, R. Dominick (1994) – Mass Media Research: An Introduction (4th Ed) Belmont, California: Wordsworth. www.pemara.gov.pk/ (citied 27th March 2014) www.desironak.com (citied at